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Head of NIL | The Duck Store | June 2024 - Present

• Negotiating and execution of over $50,000 annually in NIL contracts with professional agents, delivering exclusive merchandise and experiences that elevate student-athlete brands and deepen community engagement. 
• Building and scaling a profitable NIL program leveraging innovative product development, digital campaigns, and in-store promotions to drive multichannel consumer value and brand affinity. 
• Cultivating long-term relationships with athletes and agents to secure high-level signings including Dillon Gabriel, Anson Aroz, and Aaliyah McCormick for the 2024-2025 fiscal year. 

Sportswriter | Esports on SI (SI.com) | February 2025 - Present

• Covering top-tier esports competitions across multiple titles, generating 25,000+ monthly clicks through in-depth analysis, match breakdowns, and feature stories on players, teams, and meta shifts.  
• Producing SEO-optimized guides and breaking news using player statistics, expert interviews, and strategic insights, to align content with audience trends and platform algorithms. 
• Leveraging content analytics to guide editorial strategy, increasing click-through rates and social engagement across published articles. 

Store Manager | The Duck Store | September 2022 - Present

• Leading a team of 12 to drive $1.3 million in annual retail sales, consistently surpassing quarterly targets and setting monthly net profit records. 
• Increasing net profit by $51,500 in FY 2024-25 over previous management by streamlining operations and correcting labor efficiency. 
• Collaborating with Recon and Nike to support Olympic athletes at the 2024 U.S. Olympic Trials, providing on-site nutrition support at the Nike Athlete House in Eugene. 

Bachelor of Science in Business Administration - Sports Business Concentration

University of Oregon, Lundquist College of Business | Eugene, OR 

• Graduated Cum Laude
• Minor in Media Studies
• 5x Dean’s List Honoree 

Voltax, Trello, Contract Negotiation, Staff Management, Payroll, Scheduling, Microsoft Office, Client Relationship Management, Process-Focused, Team-Oriented, Entrepreneurial, Risk Prevention/Management, Data Analysis.