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NIL Coordinator / Store Manager | The Duck Store | Eugene, Oregon | September 2022 - Present

· Leveraging the University of Oregon Athletic Department's brand to assist in connecting with and negotiating brand dealswith elite college athletes totaling over $50,000 in sales per year. 

· Coordinated with marketing to develop and launch new NIL offerings for the student-athletes at the University to provide more opportunities for athletes as well as grow The Duck Store’s brand. 

· Leading a team of 12+ people to surpass sales goals of over $1.2 million/year. 

· Revitalized a store by enhancing operations processes to attain the highest efficiency possible, achieving a 450% increase in month over month gross profit margin compared to previous management. 

· Collaborated with Recon and Nike to serve the needs of Olympic athletes at the 2024 Olympic Trials in Eugene Oregon by developing the Nike Athlete house and providing various nutrition solutions. 

Esports Writer | Esports Illustrated on SI | February 2025 - Present

· Covering top-tier esports competitionsacross multiple titles, generating 25,000+ clicks/month, providing in-depth analysis, match breakdowns, and feature stories on players, teams, and meta shifts. 

· Developing engaging and SEO-optimized content, utilizing industry insights, player statistics, and expert interviews to deliver high-quality journalism for the biggest esports competitions in the world.

Varsity Esports Manager| University of Oregon Esports | Eugene, Oregon | February 2020 - April 2023

· Directed the day-to-day operations and practice of a team of four to consistently produce winning seasons and secure 2021, 2022, and 2023 playoff appearances.

· Balancing life, full-time school, and 25+ hours of work per week to perform up to a better standard than the best collegiate esports athletes in the country while maintaining a high GPAand making enough money to pay for living expenses.

Social Media Intern| Passey Advertising | Medford, Oregon June 2016 - September 2019
 

· Executed marketing campaigns with management to increase digital impressions on Facebook, Twitter and Instagram.

· Developed a podcasting channel to promote traffic to the client FunBeachFun.com increasing organic traffic 25% quarter over quarter. 

Bachelor of Science | University of Oregon, Lundquist College of Business | Eugene, OR 

· Cum Laude Latin Honors

· Bachelor of Business Administration Concentrating in Sports Business

· GPA: 3.80/ 4.00

· Honors: 5x Dean's List, Minor in Media Studies

· Relevant Courses: Sports marketing, Sports Law, Sports Analytics, Sports Finance, Operations Management, Marketing Management, Business Analytics

Voltax, Trello, Contract Negotiation, Staff Management, Payroll, Scheduling, Microsoft Office, Client Relationship Management, Process-Focused, Team-Oriented, Entrepreneurial, Risk Prevention/Management, Data Analysis.